Accelerate and Transform Outline of Services

It is important to understand where your product, service or even business is in its product lifecycle.  

Depending on where it sits (determined by a maturity assessment health check) will be a good indicator of the activities and tactics you are, or need to consider adopting and to be aware of the challenges that may, or are being experienced. 

It will help guide re-investment.  It will be an input to the next strategy phase.  It will be a time to reflect and check direction of current travel and see is there more to add or anything missing?

There will be always be something needing improvement.

Do we ask the question "why" 5 times to really understand underlying causes.

Are we able to see what's causing issues in a myriad of complex, inter-related moving parts

We will work with your teams, looking to do deep dives into problem areas, either via data analysis, mapping out process weaknesses, or simply uncover deeper insight working together

Once the root cause has been identified, it is easier to develop solutions more likely to succeed.

Problem solving may require multiple changes, whether that's technology, people or processes.  

In many cases, there are inter-linked issues that are dependent on each other.  Solving one alone may not fix the overall issue.

Having a clear view of the "As Is"  (current state) and what the "To Be" (future state) should look like, with a clear step-wise plan (the transformational journey) to get there, is paramount.

We will help not just work with your teams to solve problems, but to have a clear view of the implementation journey and implications this entails

All options should have their merits and flaws critiqued.  

Like the first law of themodynamics, energy than can neither be created nor destroyed, options will almost certainly have pros and cons.  It's the decision making process required to agree which option appears more favourable and to understand the possible outcomes, that is key.

We will look to undertake a risk assessment and ensure RAID logs are in place an actively managed

We help develop options appraisals, with pros and cons, to discuss & agree preferred option

Everyone sells, not just your sales teams.  Understanding all touch points of your organisation with your market prospects or current customers / clients is ket

Ensuring your teams understand where your prospects are in their procurement cycle and understanding their buying centre's needs and wants is key

Do account development plans exist?  Key stakeholder mapping in place?  Training in place? Objection handling understood?  Lead qualification criteria exist?

Are your marketing, sales and product teams aligned, with the same message and same goals?

We will look to ascertain where the wider Sales Enablement process is strong and where there maybe improvements required.  We will work with your teams to set in place fix plans

Is there a clear marketing plan?  

Is your target market understood or any new market segments to be considered?

What are your channels to market, have you a digital strategy in place, or does your business actually need one?

Has there be been recent market research undertaken, or demographic profiling & Voice of Customer feedback understood?

Are marketing messages current, or is there a need to revamp messages, brand, packaging, collateral, website etc?

Ensure there is a clear pricing strategy that addresses you markets needs and wants that brings value to them, whilst ensuring your margins, selling run-rate & churn are undertstood

We help build, enhance and/or provide feedback on your marketing plan and strategy