CONSIDER THIS
Developing a high level strategy is key to working out the steps to take in order for our vision to be realised. This will be rudimentary at this stage, but provides your with the initial stepping stones and a set of avenues to explore on your journey
The first step of your product (or service) development is to consider who is your target market segment (who are you looking to sell your products to) - market segmentation, the size of the market and the potential competition already active in that market
Refine the idea a bit further based on preliminary market research. Ask each of your team members to spend just 20 minutes on the internet looking to gain intel on the idea, you'd be amazed how much they find, that often doesn't materially change over time
Formulate a set of strategies and initial plans to work out how to grow the idea into an end product The strategy will evolve as we take the next steps of our journey together
Direction of Travel
A JOURNEY BEGINS
"A goal without a plan is just a wish”
- Antoine De Saint-Exupery (1943)
THOUGHT PROVOKING ANALOGY?
Making your vision become real is like working towards a finished jigsaw puzzle.
The pace of progress of completion of a 1000 piece jigsaw is generally based on the amount of friends and family helping you. You can and will progress slowly by yourself, but its much quicker, easier and more fun when people help you
You generally have an overall strategy: (like a product, marketing or business strategy!)
1. Find the straight edge piece, join the corners and get an overall frame of reference
2. Find clearly defined pieces that you can easily spot (from the picture) where they go
3. Find pieces of similar colour or pattern - at this stage too early to sort by shape
4. You have different parts of the puzzle developing at different speeds
5. Sometimes everyone works on the same area, sometimes they develop their own
6. As it builds, some pieces have been incorrectly fitted, so change / adapt as required
7. You get better and better at understanding what works well and what isn't as good
8. Mostly its based on informed choice, often its trial and error, sometimes sheer luck
Success of delivering a strategy is based on individuals from all parts of the organisation contributing to how the picture looks, soliciting their ideas on the way. Since they can see what the end picture looks like, they discuss as a team where piece, or idea fits and know how the idea can be used. One person will see a piece another will miss